Email has become a way of life. Nowadays, email is often used as a means of communication for various purposes, such as notifications, verification of groceries, online consultations or just sending news. Well, sometimes in practice the use of email is often problematic. Email that should go to the inbox, always goes to spam. Why does this happen? In this guide, we will explain what causes email to enter the spam folder.
Cause of Spam Folder Incoming Email
There are several reasons for email to enter the spam folder. Among them are,
1. Blacklist IP Address
Incoming email to the spam folder is one way to protect you from indications of email spoofing. Well usually, this is because the sender's email comes from an IP address with a bad reputation.
2. There is Spam Content
Email content is key. If the email contains words that smell like phishing or spoofing, the email will automatically go to the spam folder. For example, it may contain the words “free, discount, voucher, gift” or contain pornographic words.
3. Email Filters
The email server will provide features for email filtering. Whether using server hosting, Zoho, Google Suite, all have policies regarding email filtering. This is useful so that the recipient of the email is free from email spoofing or phishing.
How to prevent email from entering the spam folder
Now, after knowing the cause of spam emails, this time DomaiNesia will provide a guide so that emails go directly to the inbox. Not to the spam folder. Here's how,
1. Always Pay Attention to Email Content
One indicator of an email not entering the spam folder is content. Make sure you create an email with the correct content. Here are tips for creating email content:
- Adjust with good and correct Indonesian spelling. Always use capital letters at the beginning of sentences and use punctuation marks. Don't use capital letters.
- Customize the title and subject of the email
- Don't use silly spellings like "This is 3m4il S4ya"
- You can do a scan first with a spam email application like Litmus
- Do not use words that smell pornographic
2. Enable SPF and DKIM Features
If you use email hosting, there are SPF and DKIM features. You can check these two features in cPanel Hosting.
SPF stands for Sender Policy Framework. SPF won't stop spam, but it will take control and stop spoofing email senders. While DKIM stands for DomainKeys Identified Mail. If you can prevent email spam.
In essence, SPF and DKIM will check incoming email. This feature will ensure that the email is actually sent from the original email address and is not a spam email.
3. Try Tracking Email
Now for those of you who use an email domain and put it on hosting, you can track email via the Track Delivery menu. Please login to cPanel then look for Menu Track Delivery and check the Result column. Whether the email failed to arrive or there is an indication of spam.
4. Do Whitelist Email
You can also whitelist email accounts. The whitelist will contain the accounts that you allow to enter your inbox. And not a spam email.
5. Check Spam Folder and Move to Inbox
If the email still continues to go to the spam folder, you can check the spam folder and move it to your inbox.
6. Contact Service Provider
If all these methods have been done and the email still goes to the spam folder, it means that the sender's IP address is indeed blacklisted. Or you could say the reputation of the email sender's IP Address is quite bad. You can check the IP Address reputation at mxtoolbox.com/blacklist.aspx . A blacklisted IP address is usually an indication of malware, rootkits or the like. So the server considers it as spam. If the IP address is blacklisted, please contact your internet provider.
Conclusion
The causes of emails entering the spam folder are very diverse. Starting from the blacklisted IP address, content problems, or email filters on the hosting server. Try to check one by one what causes the email to go to the spam folder.
